Fixed prices
The Brand Sprint costs €4,900 and the Brand Partnership costs €3,990/month. Custom project pricing depends on the scope. Here's what each service includes and how the prices compare with agencies and freelancers.
Two weeks, fixed price
- 6 identity directions
- Logo variations
- Typography and color system
- Brand guidelines and toolkit
Comparison
What does €3,990/month get you elsewhere?
In Finland, agencies charge €80–150/hour and freelancers €40–80/hour. For the price of one month of the Brand Partnership, you'd get about 27–50 hours of agency work. Agencies also charge for project management, meetings and coordinating subcontractors.
| Compared with | Brand Partnership Lenni Lehtonen Fixed monthly price | Agency Hourly or project pricing | Freelancer network Several people | In-house designer Permanent employee |
|---|---|---|---|---|
| Price | €3,990Fixed, excl. VAT | €80–150/h27–50 hours for €3,990 | €40–80/h50–100 hours for €3,990 | €4,400–5,800Salary + employer costs |
| Who does the work | All work from one designerIncluding packaging, 3D product visuals and videos | Different team members3D product visuals and videos are often subcontracted | Different designers for different jobsYou coordinate the work | One in-house designer3D product visuals and videos are outsourced separately |
| Turnaround | 1–4 business daysFirst version in 24–48 hours | 1–3 weeksStart in 2–6 weeks | Depends on the freelancerFinding someone takes time | Delivery times varyHiring can take 2–4 months |
| What revisions cost | €0Revisions included in the price | Extra chargesRevisions billed by the hour | Billed extra | €0Included in the salary |
| Contract length | Minimum 3 monthsThen month to month | Project or annual contract | Per job | Permanent contract |
Sources. Agency rates of €80–150/hour and freelancer rates of €40–80/hour: Poickeus, graphic design pricing. Agency logo design at €1,500–5,000: Poickeus, graphic design price list. Visual identity refresh at €7,000–10,000 and full rebrand at €15,000–20,000: Ida Fram, rebranding. Strategic rebrand at €20,000–50,000: Brändihuvila, brand design costs. I've calculated the cost of an in-house designer using a monthly salary of €3,500–4,500 plus about 25–30% in employer costs. Price lists checked September 30, 2026. Price ranges are approximate. All sources are in Finnish.
The Partnership is a good fit if
- You need new marketing materials every month
- You want a consistent look across packaging, visuals and videos
- You don't want to request quotes for every project
- You're not ready to hire an in-house designer
Another option may suit you better if
- You only need a logo or a single packaging design
- You need media buying or marketing strategy
- You only need design a few times a year
- You need several people at the same time
Clear and transparent pricing.
Prices excl. VAT.
- 6 identity directions
I'll show you six different identity directions to compare. Each includes a logo, typography, colors and an example of how the identity looks in use. - Logo variations
Horizontal and stacked versions, a logomark and a reversed version for dark backgrounds. - Typography and color system
Fonts and colors with guidance on how to use them. - Unlimited revisions
I'll refine your chosen direction based on your feedback. - Brand guidelines and toolkit
The brand identity files and clear instructions for using them.
- Unlimited revisions
- Website not included
- Packaging, 3D visuals and video priced separately
- Marketing materials
Social templates, pitch decks, ad visuals, brochures and other print materials. - 3D product visuals
Product images for your online store, social media and campaigns. - Packaging design
Packaging and labels that match your brand, ready for print. - Launch videos Videos and animations for product launches, campaigns and social media.
- Social templates
Editable templates for your own posts. - Sales materials
Pitch decks, launch videos, business cards, brochures and other materials that match your brand identity.
- One request at a time
- Usually 1–4 business days
- Slack or WhatsApp
- Minimum 3 months
Less time spent briefing. I'll already know your brand and the work we've done together, so you can keep your briefs short.
The same designer for every project. I'll make sure your packaging, visuals and videos all have a consistent look.
Book a spot
- A complete launch
Brand identity, packaging, 3D product visuals and a launch video in under a month. - Product ranges
A consistent packaging look across flavors and sizes. - Longer projects
Design projects lasting several months, with a schedule we agree on in advance. - Working with your marketing or design team
- Price and schedule agreed in advance
- Priced per project
One designer from start to finish
I handle the design and production myself. You'll work directly with me, from the intro call to the final handover.
How much does a brand identity cost in Finland?
According to Finnish agency price lists, a visual identity refresh typically costs €7,000–10,000, while a full rebrand costs €15,000–20,000. Agency logo design typically costs €1,500–5,000. Agencies charge €80–150/hour and freelancers €40–80/hour.
The Brand Sprint costs €4,900. I'll show you six identity directions and develop your chosen direction into a finished brand identity. The price includes brand guidelines and unlimited revisions during the sprint. When comparing quotes, check what's included as well as the price. For market prices and sources, see Rebrand pricing in Finland 2026 (in Finnish).
Price lists checked September 30, 2026. Sources in Finnish: Poickeus: graphic design pricing, Poickeus: graphic design price list, Ida Fram: rebranding, Brändihuvila: brand design costs.
How many hours of work does €3,990 buy?
At agency rates of €80–150/hour, €3,990 gets you about 27–50 hours of work. At freelancer rates of €40–80/hour, it gets you about 50–100 hours. Agencies may also charge for project management, meetings and coordinating subcontractors. With the Brand Partnership, you pay the same monthly price regardless of how many hours the work takes.
If you pay an in-house designer a salary of €3,500–4,500/month, the total cost to your company is about €4,400–5,800 per month, including employer costs. One designer may not have the skills to cover branding, packaging, 3D and video. Hiring an employee is also a bigger commitment than the month-to-month Brand Partnership.
When is the Partnership a poor fit?
If you need design work less than once a month, the Brand Sprint or a custom project is usually more affordable. With the Partnership, you pay the monthly fee even when you have no requests. If you need media buying, marketing strategy or several people working at once, another provider is likely a better fit.
If you only need a logo or a single design, I can handle it as a custom project. Tell me what you need by email or during an intro call, and we'll agree on the scope and price.
What isn't included in the price?
Websites, media buying, marketing strategy, photography and printing costs aren't included in the Brand Sprint (€4,900) or the Brand Partnership (€3,990/month). I'll let you know about any font or stock image license fees before anything is purchased. You order and pay for printing directly through the print shop.
Which option is right for me?
It depends on whether you need a new brand identity or ongoing design work. The Brand Sprint gives you a finished identity in two weeks for €4,900. With the Brand Partnership, I handle your ongoing design work for €3,990/month. The minimum commitment is three months.
Answer a few questions to find out whether the Brand Sprint, Brand Partnership or a custom project is right for you. You'll get your result immediately, without providing contact details.
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Page updated October 26, 2026.