How the process works.
With the Partnership, you'll get the first version within 24–48 hours of starting. With the Brand Sprint, your identity is ready in ten business days. Here's how each process works.
First version in 24–48 hours.
I start with the first request in your queue and work through them one at a time. You'll get the first version within 24–48 hours of starting. Work is usually finished in 1–4 business days, depending on the scope.
Brand Sprint
Days 1–2: Discovery and kickoff. Days 3–5: six identity directions. Day 5: choose a direction. Days 6–7: revisions and refinement. Day 8: social media and presentation templates. Days 9–10: guidelines and file delivery. The sprint includes unlimited revisions.
Kickoff meeting
You'll answer a few questions before we meet. During the kickoff meeting, we'll agree on the goal, timeline and which parts of your current identity to keep.
- Day 1: Kickoff meeting. You'll answer a few questions beforehand. During the meeting, we'll discuss the goal, delivery date and which parts of your current identity to keep.
- Day 2: Review. You put your existing materials in a shared folder. I'll review your current brand identity and your competitors.
- Day 3: Six identity directions. I'll develop six options for you to compare. Each includes a logo, colors and typography, so you can see what your company's identity could look like.
- Day 4: The identity in use. I'll create an example for each direction so you can see how it would look in practice.
- Day 5: Present and choose. We'll review the directions together, and you'll choose one for me to finalize. If none feels right, I'll create one new set of directions at no extra cost.
- Days 6–7: Revisions and refinement. I'll refine your chosen direction based on your feedback and finalize the logo variations, typography, colors and graphic elements.
- Day 8: Social media and presentation templates. I'll create six social media post templates and a presentation template using the new identity, for example for a pitch deck.
- Day 9: Brand guidelines. I'll put together editable brand guidelines and a toolkit showing how to use the logo, fonts and colors.
- Day 10: Delivery. You'll receive the source files and full rights after the final payment. I'll also help you use the materials for 30 days after delivery, at no charge.
How long does brand identity design take?
The Brand Sprint takes ten business days, or two weeks. With the Partnership, you'll get the first version within 24–48 hours of starting, and work is usually finished in 1–4 business days, depending on the scope. A custom project, such as a launch including a brand identity, print-ready packaging, 3D product visuals and a launch video, is typically ready in under a month.
What do you need from me during the sprint?
I'll need you to answer the questionnaire and attend the kickoff meeting, then give feedback within two business days. I'll review your company's website and social media myself. Send your feedback in one message so I can make all the revisions together. If your feedback is delayed, the delivery date moves back by the same amount.
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Page updated October 26, 2026.