A brand in two weeks or as an ongoing partnership €3,990/month.
I can create a new brand identity, refresh your existing one or design the materials for your launch.
Clients I have worked for: Blockfest, Sony Music, PDWEAR, Hile, Lumene and McDonald’s.
I handle everything myself from start to finish, so you don't have to coordinate an agency, art directors, freelancers or subcontractors.
I handle both design and production myself. You'll work directly with me.
Experience across industries, from consumer brands and industrial companies to startups.
Everything from one designer: identity, packaging, 3D product visuals and videos.
Brand Sprint schedule
Discovery and kickoff
Six identity directions
Choose a direction
Revisions and final details
Social templates and slide deck
Brand guidelines and files
Latest work
McDonald's
Christmas campaign concept and video for McDonald’s.
See more
Lumene
A spring product animation for the Nordic Ageless serum.
See more
Sijoituskästi
A new identity for Finland's most-listened-to investing podcast.
See more
Pfizer x Aava Medical Centre
Brand identity and user interface for a migraine app at the Junction hackathon.
See more
Vaasa Entrepreneurship Society
Brand identity for an entrepreneurship community in Vaasa.
See more
KJS-Automaatio
Logo and brand identity for an automation company.
See more
Unlimited design for a fixed monthly price.
You add requests to the queue, and I handle them one at a time.
The minimum commitment is three months.
- Unlimited requests
- One request at a time
- Usually 1–4 business days
- Slack or WhatsApp
- Minimum 3 months
1 · You pay a fixed monthly fee
You pay in advance. The price stays the same regardless of how many hours the work takes.
2 · You add your requests
Packaging, social media templates, visuals or videos. You can add as many requests as you like.
3 · You get finished materials
You'll get the first version in 24–48 hours, with the work usually finished in 1–4 business days. You'll own the rights and receive editable files.
Clear and transparent pricing.
Prices excl. VAT.
- 6 identity directions
I'll show you six different identity directions to compare. Each includes a logo, typography, colors and an example of how the identity looks in use. - Logo variations
Horizontal and stacked versions, a logomark and a reversed version for dark backgrounds. - Typography and color system
Fonts and colors with guidance on how to use them. - Unlimited revisions
I'll refine your chosen direction based on your feedback. - Brand guidelines and toolkit
The brand identity files and clear instructions for using them.
- Website not included
- Packaging, 3D visuals and video priced separately
- Marketing materials
Social templates, pitch decks, ad visuals, brochures and other print materials. - 3D product visuals
Product images for your online store, social media and campaigns. - Packaging design
Packaging and labels that match your brand, ready for print. - Launch videos Videos and animations for product launches, campaigns and social media.
- Social templates
Editable templates for your own posts. - Sales materials
Pitch decks, launch videos, business cards, brochures and other materials that match your brand identity.
- One request at a time
- Usually 1–4 business days
- Slack or WhatsApp
- Minimum 3 months
Less time spent briefing. I'll already know your brand and the work we've done together, so you can keep your briefs short.
The same designer for every project. I'll make sure your packaging, visuals and videos all have a consistent look.
Book a spot
- A complete launch
Brand identity, packaging, 3D product visuals and a launch video in under a month. - Product ranges
A consistent packaging look across flavors and sizes. - Longer projects
Design projects lasting several months, with a schedule we agree on in advance. - Working with your marketing or design team
- Price and schedule agreed in advance
- Priced per project
One designer from start to finish
I handle the design and production myself. You'll work directly with me, from the intro call to the final handover.
Comparison
What does €3,990/month get you elsewhere?
For the same amount, you'd get about 27–50 hours from an agency at €80–150/hour. You're also paying for project management and meetings.
| Compared with | Brand Partnership Lenni Lehtonen Fixed monthly price | Agency Hourly or project pricing | Freelancer network Several people | In-house designer Permanent employee |
|---|---|---|---|---|
| Price | €3,990Fixed, excl. VAT | €80–150/h27–50 hours for €3,990 | €40–80/h50–100 hours for €3,990 | €4,400–5,800Salary + employer costs |
| Who does the work | All work from one designerIncluding packaging, 3D product visuals and videos | Different team members3D product visuals and videos are often subcontracted | Different designers for different jobsYou coordinate the work | One in-house designer3D product visuals and videos are outsourced separately |
| Turnaround | 1–4 business daysFirst version in 24–48 hours | 1–3 weeksStart in 2–6 weeks | Depends on the freelancerFinding someone takes time | Delivery times varyHiring can take 2–4 months |
| What revisions cost | €0Revisions included in the price | Extra chargesRevisions billed by the hour | Billed extra | €0Included in the salary |
| Contract length | Minimum 3 monthsThen month to month | Project or annual contract | Per job | Permanent contract |
Sources. Agency rates of €80–150/hour and freelancer rates of €40–80/hour: Poickeus, graphic design pricing. Agency logo design at €1,500–5,000: Poickeus, graphic design price list. Visual identity refresh at €7,000–10,000 and full rebrand at €15,000–20,000: Ida Fram, rebranding. Strategic rebrand at €20,000–50,000: Brändihuvila, brand design costs. I've calculated the cost of an in-house designer using a monthly salary of €3,500–4,500 plus about 25–30% in employer costs. Price lists checked September 30, 2026. Price ranges are approximate. All sources are in Finnish.
The Partnership is a good fit if
- You need new marketing materials every month
- You want a consistent look across packaging, visuals and videos
- You don't want to request quotes for every project
- You're not ready to hire an in-house designer
Another option may suit you better if
- You only need a logo or a single packaging design
- You need media buying or marketing strategy
- You only need design a few times a year
- You need several people at the same time
Frequently asked questions
The Brand Sprint takes two weeks, or ten business days. A complete launch with a brand identity, packaging, 3D product visuals and a video takes less than a month. With the Partnership, you'll get the first version within 24–48 hours. I'll give you an exact timeline after the intro call.
The Brand Sprint (€4,900) includes six identity directions, logo versions, a typography and color system, social templates, a slide deck and guidelines. The Brand Partnership (€3,990/month) includes marketing materials, packaging, 3D product visuals, videos and animations. Revisions are included in both.
The Brand Sprint is a good fit if you want to get your whole identity done at once. The Brand Partnership works better if you need new materials every month. Projects run best when one or two people make the decisions. If you only need a logo, I'll tell you.
The Brand Sprint starts with a questionnaire and a kickoff meeting. I use your answers and our discussion to develop six identity directions, and you choose one for me to finalize. I'll need your answers to the questionnaire and consolidated feedback as the work progresses. Choose one or two people to make the decisions.
No. I'll provide your web designer with the brand colors, fonts, graphic elements and guidelines. I can create a single launch page as a custom project, but I don't build multi-page websites.
Yes. I can design packaging, create 3D product visuals or make a launch video using your existing brand identity. This can be part of the Brand Partnership or a custom project. The Brand Sprint is a better fit if you want to refresh your entire identity.
After the final payment, you'll receive full rights and the agreed source files. Depending on the work, these include vector logos, editable brand guidelines, print-ready packaging files and video master files. Blender project files are agreed on separately. I'll explain any licensing terms for third-party fonts and stock images in advance.
According to Finnish agency price lists, a visual identity refresh alone typically costs €7,000–10,000, while a full rebrand costs €15,000–20,000. Agency logo design costs €1,500–5,000 on average, with hourly rates of €80–150. My Brand Sprint costs €4,900 and includes six identity directions, a finished identity and brand guidelines.
An advertising or brand agency is a good choice if you need media buying, marketing strategy or several people working at once. The Brand Partnership works well if you need design every month: I deliver new materials quickly and keep your brand consistent. If you only need design a few times a year, the Brand Sprint or a custom project is usually more affordable.
No. I do all the work myself, without subcontractors or AI-generated filler. I take on a limited number of projects at a time, so I can handle each one from start to finish.
Personal projects
My own brand and product concepts.
I make my own concepts about brands, products and visual design. I try out different looks and new ways of showing familiar things. My concepts have reached over 13 million views on TikTok.
- What would Fazer look like as a cosmetics brand? 30.9K
- What would S-Etukortti look like as a luxury brand? 46.5K
- What would Marimekko look like as a ski brand? 59.9K
View counts from TikTok. My own exercises, made without the involvement of the companies mentioned. See all videos
Get started
Tell me about your project. Let's talk about how I can help.
In a 15-minute call we go through what you need, your timeline and which service fits.
Send an emailOr leave your email address and I'll aim to reply the same day.
Referral
Do you know a company that needs a new visual identity?
You get €500 when a company you refer starts a Brand Partnership.
- Tell me the company's name and what kind of design it needs.
- I'll contact them myself, so you don't have to sell anything.
- You get €500 when the Partnership starts. No limit on referrals.