Yle Skene

A concept for a new Yle Areena section

Yle Areena is Finland's largest streaming service. Skene is a concept for a new tab that brings together Finnish music and live shows for people aged 20–⁠30. I developed it during the Dash design sprint to address a specific problem: Spotify and TikTok mainly feature international content, and there's no direct way to find live shows by artists you discover in those apps. Skene would work within Areena, so users wouldn't need a separate app or account. The concept builds on Yle's existing audience and reputation for trustworthiness.

BrandingProduct designGraphic designConcept design
Yle Skene: a music concept for Yle Areena, image 1

During the sprint, I designed the concept, user interface and visual identity for Skene. We completed the concept in one weekend.

Local Radar, Spotlight and Gig Squads

Skene has three sections. Local Radar uses your location to show emerging local artists and upcoming shows. It also shows how many people in your city plan to attend the same event. Spotlight features short TikTok-style videos about artists' backgrounds, where users can vote for the artist of the month. The winner gets a live session produced by Yle. Gig Squads connects people going to the same show and gives each artist a fan community, making it easier to attend a show on your own.

Skene has a distinct visual identity that makes the tab easy to recognize within Areena. The images show what it would look like as part of the service.

Yle Skene: a music concept for Yle Areena, image 2
Yle Skene: a music concept for Yle Areena, image 3
Yle Skene: a music concept for Yle Areena, image 4
Yle Skene: a music concept for Yle Areena, image 5

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Page updated October 26, 2026.