Sijoituskästi
A new brand identity for an investing podcast
Sijoituskästi is Finland's most-listened-to investing podcast, with several hundred episodes and tens of millions of listens. As the podcast grew, its visual identity needed updating. I redesigned the logo, colors and graphic elements.
I designed a new logo, color palette and graphic elements, then brought everything together in brand guidelines. The guidelines explain how to use the identity in social media posts, YouTube thumbnails and other materials.
The goal was to make Sijoituskästi instantly recognizable in Spotify listings, YouTube recommendations and Instagram feeds. I used high-contrast colors and clear graphic elements to achieve that.
The previous identity had developed gradually, with images and graphics that varied between channels. I wanted to strengthen Sijoituskästi's credibility and make its colors and graphic elements consistent across every channel.
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Page updated October 26, 2026.