Heimo Beverages
Heimo: brand identity, labels and guidelines
Heimo Beverages is a Finnish hard seltzer brand sold in over 180 grocery stores across Finland. I designed the brand identity used on its can labels, shipping boxes and merchandise.
I designed Heimo's logo, typography, colors and more than 10 labels across its product lines. I also created brand guidelines explaining how to use the identity.
Logo, mountains and product-range colors
Each can features a large, hand-lettered Heimo logo and a mountain pattern that continues across the cans. Each product line has its own color, making it easy to recognize on the store shelf. The shared logo and mountain pattern bring the different lines together as one product range. The same identity appears on T-shirts, caps, tote bags and other merchandise.
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Page updated October 26, 2026.