Vaasa Entrepreneurship Society
A new identity for a student entrepreneurship community
Vaasa Entrepreneurship Society is a student-run community that promotes entrepreneurship in Vaasa. I worked with the association to update its brand identity, keeping the familiar colors while making the design clearer and more modern.

Shapes, textures and colors
The new identity uses a modern layout, abstract shapes and lively textures that make it easy to recognize. I kept the existing color palette and added graphic details to give the identity more energy.
The identity is easy to use across different platforms. I designed it mainly for the association's digital communications, keeping social media posts and other publications visually consistent.





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Page updated October 26, 2026.