Cello LKV
Cello LKV: logo and brand identity refresh
Cello LKV is a real estate agency in Jyväskylä with over 30 years of experience. It's known for knowledgeable, personal service, which is also reflected in its long-standing slogan “Aitoa välittämistä” (genuine care). I updated Cello's brand identity while keeping the familiar elements.
BrandingGraphic designBrand identityLogo design
Apartment blocks in the letter l
Cello's old logo featured silhouettes of a house and apartment buildings. In the new logo, the two l's in Cello form apartment buildings with lit windows. I kept the familiar orange color and simplified the typography and shapes.
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Page updated October 26, 2026.