Monary Clinic

A new identity for a beauty clinic

Monary Clinic is a beauty clinic offering aesthetic treatments in Turku and Helsinki. It focuses on high-quality, calm and personal service, which the new identity needed to reflect. I used a dark, luxurious look with a black background, warm golden-brown accents and clear typography.

BrandingGraphic designBrand identityLogo design
Monary Clinic: beauty clinic brand identity, image 1

Logo, fonts and colors

The logo combines the letters M and C into a single mark. Its simple shape also works as a background pattern on the website and other materials.

I chose Arapey as the body typeface, Now for the logo and Helvetica Now Display for the headings. A cheetah illustration and a decorative pattern strip complement the pared-down identity.

I chose the colors, fonts and layout to create a calm, clear look. The identity works on screen and in print.

Monary Clinic: beauty clinic brand identity, image 2
Monary Clinic: beauty clinic brand identity, image 3
Monary Clinic: beauty clinic brand identity, image 4
Monary Clinic: beauty clinic brand identity, image 5

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Page updated October 26, 2026.