Lapin Kumi
A tire shop as a fashion brand
Lapin Kumi is Finland's largest privately owned tire retailer. I imagined what the company would look like as a fashion brand and designed fictional products and packaging under its name, including a varsity jacket, a fabric patch and a boot box.
Video productionProduct designAnimation
Video production and reach
I combined animation, 3D elements and live footage, bringing together the look of fashion advertising and imagery from the tire industry.
The video got over 200,000 views on a single channel with no paid advertising.
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Page updated October 26, 2026.