Musti ja Mirri: Kuonokino
Kuonokino: bronze at Cub Cup 2026
I developed Kuonokino with a teammate for the Cub Cup competition, whose partners were pet store chain Musti ja Mirri and advertising agency TBWA Helsinki. We started with the idea that people want to help, but simply donating money can feel impersonal. Kuonokino would let people support animal welfare while spending a summer evening watching movies outdoors with their pets.
The concept places an outdoor cinema in a park, where people would sit on picnic blankets with their pets. There would be treats for people and dogs. Between screenings, visitors would hear about animal welfare work and could donate using a QR code. The outdoor cinema, summer evening setting and pets were intended to encourage visitors to take photos and share them on social media.
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Page updated October 26, 2026.