Do I get print-ready files?

After the final payment, you'll receive full rights and the agreed source files. Depending on the work, these include vector logos, editable brand guidelines, print-ready packaging files and video master files. Blender project files are agreed on separately. I'll explain any licensing terms for third-party fonts and stock images in advance.

Can the same designer do the identity, the packaging and the video?

Yes. I handle the brand identity, packaging, 3D product visuals and launch videos myself. At an agency, this usually involves three different people who each need a separate brief, adding to the cost. I create the product visuals and videos from the same 3D model. As a custom project, a whole launch is ready in under a month.

Packaging design and labels

What packaging design includes

Packaging and label design using your existing brand identity or for a new product.
Versions for product ranges. Each flavor, size or series gets its own design while keeping a consistent look.
Print-ready files that meet the print shop's requirements.
3D product visuals and videos from the same 3D model of the product, for your online store, social media and launch.

You order and pay for printing directly through the print shop. I can also design packaging, create 3D product visuals or make a launch video using your existing brand identity. This can be part of the Brand Partnership or a custom project. The Brand Sprint is a better fit if you want to refresh your entire identity.

Selected work

Hile ice cream packaging in three flavors — Hile: ice cream brand and packaging.

Heimo Beverages cans and labels — Heimo Beverages: brand identity and labels.

Sauna Fresh cans on a blue background — Sauna Fresh: drink concept and can.

3D render of the Gilla FC x Posti packaging concept — Gilla FC x Posti: 3D render of a packaging concept.

I designed the logo, slogan and packaging for Hile, a Finnish ice cream brand. The packaging forms a product range where each flavor has its own color: strawberry is pink, pear-lemon turquoise and caramel-banana golden brown. See the full project: Hile.

Heimo Beverages is a Finnish hard seltzer brand sold in over 180 grocery stores across Finland. I designed the logo, typography, colors and more than 10 labels across its product lines. I also created guidelines for using the brand identity. See the full project: Heimo Beverages.

I developed the Sauna Fresh drink concept and designed its brand identity and can packaging. The illustration wrapping around the can shows people drifting on waves in cobalt blue, dark lilac and warm orange. See the full project: Sauna Fresh.

Packaging design pricing in Finland (in Finnish)

Packaging design prices in Finland 2026
Project	Typical price	Source
Label using an existing brand identity	from €350	Maarit Vasama
Single package, freelancer	500–⁠1 500 €	Poickeus
Brand identity and packaging for a new product	from €1,000	Maarit Vasama
Single package, agency	1 200–⁠3 500 €	Poickeus
Packaging design in the Brand Partnership	€3,990/month	Lenni Lehtonen

Prices checked September 30, 2026, excl. VAT. Prices and what affects them: Packaging design pricing 2026 (in Finnish).

How the process works

We start with a 15-minute intro call. After that, we'll stay in touch through Slack or WhatsApp, and I'll deliver the files to a shared folder. With the Partnership, you'll get the first version within 24–⁠48 hours of starting, and work is usually finished in 1–⁠4 business days, depending on the scope. A custom project covering brand identity, print-ready packaging, 3D product visuals and a launch video is typically ready in under a month.

Sources (in Finnish). Poickeus: graphic design prices (single package €500–⁠1,500 and €1,200–⁠3,500). Maarit Vasama: packaging design (packaging from €1,000, label from €350). Prices checked September 30, 2026, excl. VAT.

Packaging design for one product or a whole product range.